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Pesmel strengthens customer interface operations

Mr. Ilkka Hiirsalmi has been appointed Chief Marketing Officer with the responsibility of promoting the company’s knowhow and capabilities to the existing and new customers. His responsibilities also include development of the agent network as well as enhancing the Pesmel brand and customer communication.

Prior to joining Pesmel Mr. Hiirsalmi has held several customer interface positions in industrial corporations. Previous employers include Wärtsilä, Abloy, the Finnish Foreign Office, Metso, Valmet and RollResearch International. Mr. Hiirsalmi is Member of the Finnish Paper Engineers Association, Strategic Marketing Excellence Group and Communications Executive Council. He has held several positions of trust as a Member of Board of Company Directors and he is an IMD (Switzerland) Alumni. Over the years he has worked in South and North America, Europe, China and South-East Asia, and he has lived in the USA, United Kingdom, Sweden and Germany. He currently resides in Espoo, Finland.