Pesmel strengthens customer interface operations

Mr. Ilkka Hiirsalmi has been appointed Chief Marketing Officer with the responsibility of promoting the company’s know-how and capabilities to existing and new customers. His responsibilities also include development of the agent network as well as enhancing the Pesmel brand and customer communication.

Mr. Hiirsalmi has held several customer interface positions in industrial corporations prior to joining Pesmel. Previous employers include Wärtsilä, Abloy, the Finnish Foreign Office, Metso, Valmet, and RollResearch International. Mr. Hiirsalmi is Member of the Finnish Paper Engineers Association, Strategic Marketing Excellence Group and Communications Executive Council. He has held several positions of trust as a Member of the Board of Company Directors and he is an IMD (Switzerland) Alumni. Over the years, he has worked in South and North America, Europe, China, Southeast Asia, and he has lived in the USA, the United Kingdom, Sweden. and Germany. He currently resides in Espoo, Finland.